MaidPro is a North American franchise specializing in home cleaning services. These illustrations were designed as a part of a brand refresh that was ultimately canceled. The goal of the refresh was to help strengthen the relationship between the client’s home experience and comfort with the friendliness and personal nature of what MaidPro offers.
I stylized the PROs (home cleaners) and used an expanded color palette to show a day in the life with MaidPro. The intent of the illustrations was to be informative while bringing joy to the audience.