When you need to take care of pesky jobs around the house that rely on the use of ladders, Men in Kilts are there to answer the call! This quirky company got its start in Canada and joined Threshold Brands in early 2019. After the acquisition, we were tasked with an entire brand overhaul.
We kept the logo and playful messaging and got to work on a new visual identity that included a photoshoot and an illustrative graphics package. Below you'll see how it was developed and applied across the website, promotional and operational emails, marketing collateral, and service vehicles.